Heidi Petty.

Video Editor & Producer

Selected work

Fenty Beauty Paid Social

Video Editor · Fenty Beauty

About the work

These six edits are a selection from one of several Fenty Beauty campaigns I worked on. I cut product footage and creator try-ons into paid-social spots, including retailer and French-language versions.

Justin Hager — Drawerer

Director

About the work

For 12FPS, I directed a short documentary portrait of San Francisco artist Justin Hager.

First Rite Fashion Look Book

Producer / Creative Direction / Lighting

About the work

I produced First Rite’s fashion lookbook, setting the visual direction, coordinating talent, and lighting the shoot.

She Keeps Bees — “Owl”

Director / Shooter / Talent Coordination

About the work

I directed and shot this music video for She Keeps Bees, shaping the visual approach and coordinating talent on set.

Heidi Petty

San Francisco, CA

I’m a video editor and producer working across live studio and broadcast production, commercials, branded social series, and music videos.

I take projects from shoot planning through final delivery or join in post to shape the edit. I’m especially drawn to stories about music, fashion, food, and beauty.