Heidi Petty.

Edited and versioned six paid-social assets across 9:16 and 1:1 formats, including UGC-style, product-focused, retailer-specific Ulta and Sephora, and French-language adaptations.

Edited long-form episodes and social cutdowns from raw footage, shaping story, pacing, and flow through stakeholder revisions and final delivery.

Co-produced the session and worked across camera, lighting, and on-set operations from setup through wrap.

Supported fast-paced live studio production for CNBC and MSNBC, with a focus on multi-camera coordination, timing, framing, lighting checks, and accuracy.

Co-produced and co-shot this branded food profile, and contributed to the edit, telling the story of mushroom forager Connie Green for My American Pantry.

Edited the official music video, combining live-action and archival footage in collaboration with the artist.

Directed this 12FPS artist profile, guiding the creative approach for a compact, documentary-style portrait of San Francisco artist Justin Hager.

Led the shoot from planning through execution, including creative direction, lighting, talent coordination, and on-set logistics.

Directed and shot the video, coordinating talent and guiding the visual approach from planning through production.